I am a UX/UI Designer, with +6 years of experience, adopting a strategic approach to end-to-end digital products.
My background spans various industries with complex projects, primarily in banking, alongside experience in logistics and retail products, designing solutions that balance user experience and needs with business goals.
Degree in Advertising Art Direction with over 12 years of experience in the agency and creative studio ecosystem.
As a product grows, a lack of visual and technical cohesion can emerge, creating friction in the user experience that ultimately fragments usability.
My work focuses on connecting product decisions through solid flows—turning friction into efficient experiences and consistent products.
Analyzing continuous screens allows us to identify inconsistencies, reuse components, and align behaviors with real user needs. and align behaviors with real user needs.
With technical documentation detailing behaviors, tokens, and spacing, we guarantee an efficient handoff. We don't just design screens—we create a clear system for development, product, and other stakeholders. This reduces friction in the codebase by aligning Figma with Storybook, ensuring both designers and developers understand the true scope and capabilities of every component.
Accessibility is non-negotiable. It is documented to ensure every component complies with WCAG standards—defining contrast ratios, keyboard navigation, and specific behaviors so the product remains inclusive and compliant with current regulations.
Analyzing each screen not in isolation, but within its specific use case. This allows us to spot inconsistencies, reuse components, and align behaviors with the needs of the flow.
Typography, color palettes, spacing, layouts, and grids—ensuring the interface feels cohesive, even if the user can't explicitly point out why.
If two elements look similar, they should behave the same way. When they don't, it creates doubt. And when users hesitate, the experience breaks down.
UX Product Design
UI & Design Systems
Accessibility & Standards
Design & Documentation
Front-End Development
Collaboration & AI Tools